Enhancing Brand Positioning through Iconic Event

Curry Day was conceptualised as a celebration of curry as a part of
national identity. The week-long event was a success and witnessed
many firsts;

Spice Pounding Competition; Curry Eating Competition and even a
Curry Man!

Brand Alliance’s Strategic Programmes:

EVENT CONCEPT
STRATEGIC COMMUNICATIONS ADVISORY
EVENT NAMING & IDENTITY CREATION
INTEGRATED BRAND MATERIALS CREATION
EVENT MANAGEMENT
PUBLICITY & MEDIA RELATIONS