First Branded Gold Concept Store in Travel Retail
Making Gold Sexy again.
We worked closely with the client to incorporate strategies that
allowed the company to achieve breakthrough and immediate ROI in
reaching out to an international audience comprising of more than 33
nationalities, with Chinese and Indians as main target customers.
Brand Alliance’s Strategic Programmes:
BRANDMAP TM
POSITIONING AND BRAND ARCHITECTURE
BRAND NAMING
BRAND EXPRESSION AND STANDARDS
STAFF TRAINING
STORE DESIGN & STANDARDS
POSITIONING AND BRAND ARCHITECTURE
BRAND NAMING
BRAND EXPRESSION AND STANDARDS
STAFF TRAINING
STORE DESIGN & STANDARDS
